Desigual - No es lo mismo!
WHAT IS DESIGUAL?
In reality, Desigual isn't a brand. It's a group of people who believe in the power of creativity as a way of life.
Thomas Meyer created Desigual in 1984, in Barcelona, when he designed a jacket that is now considered one of the fashion sector's first ever up-cycled products. Then filmmaker Isabel Coixet whispered a word, "Desigual", and accompanied it with the motto "no es lo mismo" ("it's not the same").
Those years served as a meeting point for many people who were fascinated by this free, authentic, optimistic, unapologetic and Mediterranean universe which, from Barcelona, continues to inspire the world more than three decades later.
In 2020, Desigual realised that if there's something missing from the world, it's a little more love. Which is why they aim to inspire and help everyone celebrate their uniqueness and, also, to love differently. "Love Different" is their new brand claim.
Their vision is to encourage people to dress in a way that changes moods and makes a statement - because dressing is a declaration of intent.
MADE TO LAST
In terms of quality, Desigual has a reputation for using high-quality fabrics and materials in their designs. They pay close attention to detail in their production processes, ensuring that every piece of clothing is carefully crafted to meet their high standards. This focus on quality is reflected in the longevity of their clothing.
DESIGUAL & THE WORLD
Desigual has also made significant efforts to become more sustainable in their production processes. They use environmentally friendly materials such as organic cotton and recycled fabrics, which help to reduce their impact on the environment. In addition to using sustainable materials, Desigual also works to reduce waste and carbon emissions in their production processes. They have implemented a range of measures to minimize waste and improve their overall sustainability, such as using recycled packaging materials and reducing water usage in their production processes.
Their goal for 2023 has already been achieved in 2022, with 55% of garments now being sustainable. By 2025, all cotton used will come from more sustainable sources.
Plastic - Desigual have removed single-use plastics from product packaging, using 100% recycled plastic and only when necessary.
Carbon footprint - The aim is to be a carbon neutral company by 2025. In 2021, they had already reduced their carbon footprint by 57% compared to 2019.
Traceability and transparency - Desigual ensures that the factories, suppliers and materials they work with conform to the required standards and respect human rights.
Overall, Desigual's combination of quality and sustainability makes them the perfect choice for women who want to look great while also making a positive impact on the environment.
DESIGUAL SS23
Desigual is one of those brands that keeps us on our toes every season—they're constantly reinventing their signature prints and styles in new shapes and silhouettes and this season's collection is no exception!
The world is changing and we're changing with it. It is under this paradigm shift that the New SS23 Collection is launched, a collection where prints, colour and innovation in designs and fabrics set the tone for a new era. A new way of looking at elegance. A fresh energy based on self-expression and empowerment. New leaders that we can place our hope in for an inspiring future. New family structures that celebrate diversity.
We're loving their abstract and vibrant motifs bursting with colour and playful prints that are always reworked into new and refreshing designs. They're a true showstopper brand that doesn't target any age group—after all, age is just a number and Desigual does not have an age.
The brand is all about adding value with energy, style, classiness, and positivity; it's what keeps customers loyal to the brand and what keeps us wanting more! Always so exciting to bring you their new collections.... we hope you'll love it as much as we do.
Enjoy! Xo
