At Origen Imports, we're always drawn to brands with a story. Desigual is one of those rare labels that doesn't just create beautiful clothing, it encourages people to express their personality through colour, creativity and confidence.
What Does "Desigual" Mean?
The word Desigual is Spanish for "not the same."
It's a name that perfectly reflects the brand's philosophy: celebrating individuality rather than following trends. Desigual believes fashion should help you embrace your unique style and wear clothing that tells your story.
This commitment to originality has been at the heart of the brand since day one.
The Beginning of Desigual
Desigual was founded in Barcelona, Spain, in 1984 by Thomas Meyer, who had a simple but ambitious vision, to create clothing that was fun, optimistic and unlike anything else available.
The very first Desigual garment became part of fashion history. Made from recycled denim jeans, the colourful patchwork jacket represented creativity, sustainability, and the idea that fashion could be reinvented. It quickly became a symbol of the brand's unconventional approach.
From those humble beginnings, Desigual has grown into one of Spain's most recognizable fashion brands.
Inspired by Barcelona
Barcelona is a city known for its architecture, art, colour and Mediterranean lifestyle. From the playful mosaics of Antoni Gaudí to vibrant street art and lively neighbourhoods, the city's creative spirit is woven into every Desigual collection.
That influence can be seen in the brand's signature use of:
Bold prints
Vibrant colour combinations
Intricate embroidery
Artistic illustrations
Unexpected details
Creative patchwork
Every collection captures the energy, optimism and individuality that Barcelona is famous for.
A More Sustainable Future
Over the years, Desigual has also strengthened its commitment to more responsible fashion.
Many collections now feature responsibly sourced cotton, recycled fibres and innovative materials, while the brand continues to explore more sustainable manufacturing practices and reduce its environmental impact.
It's a natural evolution for a company that began by giving new life to old denim.
Why We Love Desigual at Origen Imports
At Origen Imports, we've always believed that fashion should be about individuality rather than following the crowd.
That's why Desigual fits so naturally into our collection.
We love the craftsmanship, the unexpected details and the use of colour. Most of all, we love that every piece encourages women to express themselves with confidence and creativity.
Whether you're discovering Desigual for the first time or adding another favourite to your wardrobe, each collection brings something fresh, artistic and unmistakably different.
After all, that's exactly what Desigual means.
Browse our DESIGUAL collection here
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